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The five-a-day disaster: why the numbers don’t add up

Published on May 16, 2014,

The Guardian has an interesting article from Paula Cocozza suggesting the five-a-day mantra promoted by the UK and other governments around the world is being hijacked by large food retailers and producers ‘to flog us processed, calorie-packed fruit and veg’. Whether you support the five-a-day initiative or not, it was surely never intended for items like tins of pasta shapes in tomato sauce…

The five-a-day disaster: why the numbers don’t add up

When it comes to eating fruit and vegetables, we have all got the message: the required number is five. More is even better. The message is so ubiquitous, it has taken on a life of its own, a fame way beyond its achievements… For years, fruit was celebrated as the ultimate convenience food, but now manufacturers seek to render fruit in supra-convenient forms. Children go to school with mutant fruit forms in their lunchboxes – fruit strings, fruit shapes, fruit chews – that are made from juice and puree concentrate. Some have an alarming sugar content, yet they promise on the box to provide one of the five a day…

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