The BBC challenged James Quincy, the European president of Coca Cola, on its flagship Newsnight programme last week over the amount of sugar in Coke and whether drinkers have any real idea how much they are consuming with every drink. However, over on his blog, Dr Briffa suggests the situation is even worse than Mr Quincy was suggesting. First the interview then an extract from Dr Briffa’s response…
From Dr Briffa:
A couple of Mr Quincy’s responses got my attention. One is that 35 grams of sugar (the amount in one 330 ml can) equates to 6 teaspoons of sugar. This means that 1 teaspoon of sugar should weight about 6 grams. I measured out 12 teaspoons of sugar just now and my electronic scales read 54 grams. I make that 4.5 grams of sugar per teaspoon. Look around the web (as I have done) and you will find plenty of references to there being about 4 grams of sugar in a teaspoon. Let’s be generous and go with the 4.5 g figure. This makes 35 grams equivalent to almost 8.66 teaspoons of sugar (not 6). This might be an honest mistake by Mr Quincy, but it is nonetheless wrong and misleading.
Also, in the interview, Mr Quincy tells us that the calories in this sugar equate to those found in a cappuccino or half a croissant. Bringing everything down to calories (irrespective of their form) appears to be a conscious tactic used by Coca Cola: Earlier this year the company launched a TV advert that showed people engaging in a variety of activities including dog walking and dancing. The conceit was that the activities being featured would burn the same number of calories found in a can of Coca Cola.