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For Sugary Cereal Maker Kellogg’s There’s No Such Thing as Sugar

Published on March 26, 2014,

Dr Yoni Freedhoff has a revealing post on his excellent “Weightly Matters” blog that looks at the way Kellogg’s explains that people should read food labels and, surprise, surprise, they completely ignore the sugar content…

Weighty Matters: For Sugary Cereal Maker Kellogg’s There’s No Such Thing as SugarFor those of you who still think the food industry is a helpful part of the solution to our modern day weight and nutrition woes I present the Kellogg’s Together Counts label reading course. Together Counts is the food industry’s self-congratulatory attempt to be part of the dialogue regarding weight, nutrition and health in society today. My cynical view is that it’s there to help to forestall the inevitable industry unfriendly legislation that we will see down the road. It’s also there to foment misinformation. Take this piece for example.

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“Big Day for Fat” as New Labelling Shifts Focus to Sugar

Published on March 1, 2014,

The BBC is reporting that new food labelling guidelines for the US will shift attention away from dietary fat and focus instead on added sugar. it describes it as a “big day for fat”…

New food labels remove fat stigmaThis week first lady Michelle Obama proposed new rules for the nutrition labels on packaged foods sold on US shelves. The new recommendations draw attention away from dietary fat while casting light on an even less nutritious ingredient – added sugar. It’s a big day for fat, which spent years as an enemy of health. A growing body of research shows that fat can actually be good for you – and that when it comes to poor diets, another, more dangerous ingredient is hiding in plain sight. Fat, carbohydrates and protein are macronutrients, the building blocks of all other foods. Carbohydrates and protein have four calories per gram, and fat has nine calories per gram. As obesity rates rose toward the end of the 20th Century, health professionals looked for ways to slow the growth.

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