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Video: Former Kraft Fruity Pebbles Executive Breaks Down In Tears At Sugar Pandemic Presentation

Published on April 8, 2013,

The excellent low carb and ketogenic diet website Ketopia has spotted an amazing exchange between a former brand manager for Kraft’s Fruit Pebbles cereal and “Fat Chance” author Dr Robert Lustig at an event at Yale’s Peabody Museum discussing the sugar pandemic. The brand manager breaks down in tears in recounting how she  sat in focus groups hearing parents of children report that they feed their kids Fruity Pebbles because they feel good about giving their children fruit first thing in the morning…

Here’s the video with the exchange occurring about 7 minutes in (the whole video is excellent and worth watching in full) but do also check out the article at Keptopia for a detailed nutritional breakdown of Fruity Pebbles versus some real fruit (which is enough to have us all crying)…

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More at: Former Brand Manager for Kraft Breaks Down In Tears At Lustig Presentation

Update: Ketopia have added a follow-up article with even more food for thought: Musings On Sugar Consumption and Fruity Pebbles 

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