The Center for Science in the Public Interest is escalating its longstanding campaign to reduce the consumption of soda and other sugary drinks with the release of an animated short film exposing the drinks’ unhappy health consequences…
The Real Bears tells the story of a family of polar bears who, even in their distant Arctic environment, are not immune from sunny marketing messages from Big Soda. The whole family is consuming too much soda… and is experiencing everything from weight gain to tooth decay to problems in the bedroom. Only after recuperating from a terrifying visit to Doc Fox’s chilly surgical suite does Pop Bear come to realize that soda has brought nothing but sadness to his family. In the film’s stirring dénouement, he leads his family to reclaim their health—and their happiness.
Read more about the campaign at: Introducing “The Real Bears”
See the accompanying fact sheet at: The Truth: Soda Facts 101